STRYKER
Brand Identity System

STRYKER

Where Fighters & Fans Unite

6 Assets

3 Colorways

UFC-Level Quality

Full Wordmark Logos

Gold on Black

Gold on Black

Premium Championship Edition

Print
Merchandise
Championship
White on Black

White on Black

Clean App / Digital Edition

App
Digital
Social
Red Glow Edition

Red Glow Edition

Fight Night Energy

Event
Promo
Poster

Icon & Badge Variants

App Icon — Helmet Y

App Icon — Helmet Y

Standalone symbol, no text

App Icon
Favicon
Symbol
Horizontal Logo

Horizontal Logo

Wide banner format with tagline

Banner
Header
Sponsor
Circular Badge

Circular Badge

Merch patch & emblem format

Merch
Patch
Apparel

Brand Color Palette

STRYKER Gold

#C9A227

Primary brand gold

Championship Black

#0A0A0A

Primary background

Fight Red

#DC2626

Energy & accent

Bone White

#F5F0E8

Clean variant

Steel Grey

#4B5563

Secondary text

Typography & Usage

Wordmark Rules

✓Always use ALL CAPS
✗Never stretch or distort letterforms
✓Minimum clear space = height of "S"
✗Never recolor the helmet Y separately
✓Helmet Y must always be visible

Approved Use Cases

🥊Fight posters & event flyers
📱App icon & digital platforms
👕Fighter merchandise & apparel
🏆Championship belts & trophies
🎯Sponsorship banners & ringside
📢Social media & press kits

STRYKER Brand Identity System · Combat Sports · Global Fight Brand