Fight Promotions

Fight For It & Co.

The Reality of Fight Night: What does a full Fight For It event day look like for you—from arrival to final shot—and how do you physically and mentally manage the pace of capturing an entire card? Fight nights are long, physical days, so I take staying in shape seriously. Lifting and long hikes keep my stamina where it needs to be. That’s important, because once the day starts, it doesn’t let up. Our studio is about an hour and a half away. We leave around 12:30 to arrive by 2:00 for a 3:30 start. That gives me time to set up, prep my gear, get mentally locked in, and dial everything in. From there, it becomes a 14+ hour day, with 8+ hours of constant movement—working angles, carrying equipment, and staying sharp through every fight. As the night builds, especially into the later bouts, it becomes about focus and endurance—being ready for the moments that matter most. Fight For It runs a tight, professional show, and that makes a difference. Marcelo consistently puts together strong matchups, and the entire team keeps everything flowing at a high level. When the final fight ends, the day still isn’t over. After the drive home—usually around 2:30 a.m.—it transitions straight into two weeks of 12-hour days reviewing and retouching images, delivering for the promotion, and making sure the fighters have strong, valuable content from their performances. It’s demanding, but that’s the standard. The goal is always to capture the full story of the night and deliver something that reflects the level of work everyone put into it. We’re always open to the next opportunity, but at our core, we’re problem-solvers. For 26 years, the standard has been simple: deliver at a high level every time, no matter who’s in front of the lens. Individuals, teams, global brands—it doesn’t change. We’ve worked across North America—on tarmacs, inside major events, with celebrities, and helping build brands—and none of it happens alone. It takes strong teams, trust, and people who care about getting it right. I’m grateful for that, especially with the Fight For It crew. At the end of the day, it’s simple—we care, we show up, and we do the work the right way. And I’m thankful every time someone trusts us to be part of their story.